Morgen Booth

The story

Built around the concept 'The Dark Side of the Moon,' the Morgen booth stages an electrical-fittings brand as an immersive lunar landscape. A curved, amphitheatre-like form in textured concrete-grey and brushed steel spirals across two levels, its integrated shelving cradling the switch, socket and lighting collections while cobalt-blue tiered steps double as seating and stagecraft. Sculptural pendant lights and warm cove-lighting carve pockets of intimacy out of the cavernous exhibition hall, drawing visitors up and inward toward the product at the core.

Program exhibition / trade-show booth for an electrical fittings & lighting brand

• Booth
• Exhibition
• Tradeshow
• Stand
• Showroom
• Retail